Simon Cowell takes to the phones to help raise money for ICAP charity day.

Simon Cowell looked at ease taking phone calls to raise money for the ICAP charity day. Simon joined a host of celebrities to raise money for charities around the globe,

100 per cent of the company's revenues and its brokers' commissions generated are donated to fund specific charitable projects that will have a positive impact. The charities included are Alzheimer's Research UK, Australian Skin Cancer Foundation and Crisis contra el cancer'.

Since it began in 1993, ICAP Charity Day has raised more than £160 million, which has been donated to more than 2,900 charitable causes around the world.